Artfare
2018-2022 Artfare is a mission-driven startup that fosters connection between artists, buyers, and gallerists. Through the app and web platform, artists upload and curate their work to find community and make sales.
Patrons can discover relevant artwork by filtering results based on medium, year made, theme, dimensions, and location. To test an artwork before purchase, users have the option to preview the art in their home by using an augmented reality feature, which maps the chosen artwork onto their wall.
Artfare artists are part of a growing community, which unlocks access to professional development, curatorial advising, and in-person / virtual events. Buyers and collectors can schedule studio visits with artists directly through the app by utilizing the chat function.
As the Director of Operations, I oversaw the daily logistics of Artfare, including the curation of our social media channels and website/app, sales from beginning to end, patron and artist engagement and support, and artwork inventory management.
Dylan Everett
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Matthew Cronin
While I typically created, scheduled, and posted all social media content, we often invited artists to “take over” the feed. 
Matthew Cronin
Here is an example of Naima Lowe’s IG takeover:
Interviews were held weekly on Zoom, and can be viewed here
LinkedIn post to advertise an interview between Mollie McKinley and Carolina Wheat:
I created engaging IG Reels to provide an intimate look into our artists’ studios.
View all reels here
Hope Wang - “Drive-Thru/Pick-Up”
Sophia Wallace - “Swan Series”
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During the COVID-19 pandemic, we lifted our commission. While we typically retained 10% of all sales (compared to the 40-50% commission that most galleries follow), we made this decision to better support our community.
Social media post:
Copy:
Our top priority at Artfare is supporting our artist community. As we attempt to navigate these uncertain times, we are shifting our focus to ensure the wellbeing and success of our artists.
We ask our patron community to do the same.
With many gallery shows cancelled or postponed, art fairs in limbo and overwhelming job insecurity and loss, artists are unable to sustain their studio practices.
Please join us in supporting your favorite artists by purchasing their work!
#buyartfromartists
Photography & Video Work
2016-presentI am a documentary photographer and visual storyteller. Across projects, I focus my lens on women and stories of resilience.
2017-present
Between 1980 and 2014, the number of incarcerated women in the U.S. has increased by more than 700 percent - outpacing men by 50 percent. In weaving anecdotes, research, and photographs together, this project portrays system-involved women who are successfully transitioning into society with the support of Hour Children’s Working Women Re-entry Program (HWWRP). HWWRP provides formerly incarcerated individuals with access to computers, employment workshops, and comprehensive support, including subsidized housing, medical assistance, and child care.
The photographs are collaborative in that they were posed by the subjects themselves. This purposeful choice results in agency over the portrayal; something that is not often granted to formerly and currently incarcerated people. In New York State, female ex-offenders who receive re-entry support have an average recidivism rate of 3.5 percent, compared to the statewide average of 39.9. While programs like HWWRP exist and are successful in combating intergenerational incarceration, more support is needed for inmates, ex-offenders, and their families.
Christina travels to HWWRP twice a week for workshops and access to computers. She lives Upstate with her children. “My son just got his first job, working at Burger King. I’m proud of him.” Christina is continuing her education in pursuit of a marine biology degree.
Crystal is the Office Coordinator at Hour Children. She works as a hair stylist and is currently earning a degree in cosmetology. Crystal gave birth to her daughter three years ago at Bedford Hills Correctional Facility. She applied to HWWRP as soon as she found out that she was pregnant, and was shocked to find that she had been accepted. At Bedford, the nursery accommodates approximately 20 women and 20 infants. “There are hundreds of pregnant women there … as a pregnant woman, you have to wear white instead of green. I was sad for the women who had to give their baby up.”
Tone started the re-entry process in April of 2016. “I want [re-entry] to mean that it is a fresh start. But to me it means relearning how hard it is out here; it means that we have to relearn how to mix with other civilians in society.” Tone is working towards a BA in Media Studies, but, ultimately, they want to become an elevator engineer. “The best thing [HWWRP] gives us is time. They’re patient with us”.
Valencia started interning at HWWRP in the fall of 2017. As a formerly incarcerated woman who received re-entry support, she understands the importance of it. Valencia ensures that participants are accommodated and supported as they complete their training and seek employment.
Claude is the Office Assistant at HWWRP. She directly assists the Director with logistics of the workshops/programs and coordination of the interns. “I am looking forward to finishing my Bachelors in Nursing in May 2018 and finally getting a nursing job in the hospital. I want to gain more work experience and a lot more knowledge.”
Strollers at the Hour Children daycare center.
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CHOI HYUNG-SOOK
Seoul, South Korea
March 2023
Jin and Choi outside InTree
Choi Hyung-sook is an activist, organizer, and the founder of InTree and Spring Day counseling center in Seoul. Choi has been working tirelessly for over a decade to advocate for single mothers in South Korea.
Both centers support women through pregnancy, birth, and postpartum with material, emotional, and financial resources. A key part of InTree is their robust online community where mothers can connect with others for friendship and mentorship, sign up for supply boxes (which include infant clothes and necessities, hospital comfort items, food, and baby toys), and learn more about upcoming events and programs hosted by InTree. Choi and her colleagues include handwritten notes in every care box for their community of over 2,000 members.
In South Korea, the government provides single mothers who make less than 1.5 million won (1,155 USD) per month with a stipend of 200,000 won (154 USD) to support themselves and their children. Choi advocated for an amendment to the Single-Parent Family Support Act to further reduce the economic burden on single mothers. This has yet to be passed. In conversation with Choi, Jin, and Youri (two other employees at InTree), they quickly explained the government’s push to abolish the Ministry of Gender Equality and Family, which would likely eliminate the monthly stipend and remove protections for those who are most vulnerable.
Choi also leads the Korean Unwed Mothers’ Families Association (KUMFA). The mission of KUMFA is “…to enable Korean women to have sufficient resources and support to keep their babies so that mother and child can thrive in Korean society” (https://kumfa.or.kr/). Single mothers in Korea are persuaded to put their kids up for adoption due to lack of support and social stigma. In 2019, 90% of Korean adoptees were from unwed mothers (KUMFA). Choi originally started InTree and Spring Day to give women options. She believes in autonomy and supporting whatever decision her clients make.
Donated toys strewn about in a room at the center, where women and their babies can stay if they need housing.
Billy, an office worker at Spring Day counseling center.
Donated items at InTree.
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Eliza & her son at Harvest Home, a transitional home for women and their children.
Los Angeles, CA
Carolina’s communion
Long Island City, NY
Aicha and her mother
Lower East Side, New York
Aicha, 2016 + 2017
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From 2019-2021, I worked on the editorial photography team at Nike in Los Angeles at their flagship space for global brand imaging. I set up and prepared all equipment, including cameras and lighting.
I assisted photographers and videographers during the shooting process and uploaded / organized digital files.
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I was a Production Assistant (PA) for Adidas’ International Women’s Day campaign in 2017, shot by Alexandra Gavillet.
Here are some of the final videos from this project:
Kitty
Gabby
Hannah
Ally